![]() You can look at the keywords used in professional profiles similar to our own, compare the way post titles are written, and so on. And more generally, a bit of spying on the competition can help you check if your profile is in line with your peers. This technique isn’t just useful for recruitment purposes-even once you’ve got the job, a future employee might want to take a look at the profiles of their colleagues-to-be to get an idea of the team and department they’re about to join. On the other hand, the recruiter will be trying to seek out potential profiles in a more discreet way,” she notes. Many people believe that being ‘seen’ looking at others’ profiles comes across poorly, but it’s not like that.”įor Marina Rogard, a LinkedIn profile expert and trainer, “Not being visible when looking at someone’s LinkedIn profile is useful for candidates preparing for an interview who want to get a glimpse of the person interviewing them. According to Brice Trophardy, a former recruiter, author of an HR newsletter, and LinkedIn expert, “There’s a lot of false beliefs out there about the impact of being seen on social media looking for a job. When you’re looking for work, it’s important to do your own market research and find out more about the companies you’re targeting, recruiters, and even any competitors whose personal branding might inspire you. How do you know when it’s good to be visible and when you should be looking in secret? But if you want to avoid looking like a stalker, it’s sometimes better to keep it on the QT. If you use it properly, it’s easy to identify potential recruiters who might be interested in your profile or find competitors with inspiring content. When you’re job hunting or open to new opportunities, LinkedIn can be a total goldmine.
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